Innovation is a Key to Business Continuity.
Understanding the future direction of an organization depends on managing the life cycle of products or services that define its future.
In highly dynamic industries such as the current technology environment, the innovation cycle may be complex and involve many options leading to a portfolio of innovations.
Effectively Integrating Innovation with Strategy
Innovation may develop as part of the strategy cycle or separate and linked into the strategy cycle.
Either way you need an iterative integration approach to make it work. The basic components are the following:
- The Situation/Landscape Analysis
- The Strategy Formulation effort
- The innovation discovery cycle
- The Strategy/Innovation Linkage
- The Organization Alignment Steps
Innovation scenarios are a core technique for developing an effective innovation portfolio.