Situation Analysis with SWOT:
With the increasing landscape dynamics facing most organizations, Situation Analysis has become more important and significant in determining the direction an organization should pursue. Improvements in the execution of Situation Analysis are important.
The 2 key components of situation analysis are:
- Landscape analysis.
- SWOT analysis.
The updated situation analysis has proved valuable for strategy formulation and planning as well as for tactical formulation and planning.
What is Different?
Both landscape and SWOT have aged over the years diminishing their value. They lack several analytic capabilities and method upgrades that are now available. These upgrades dramatically increase the value and decrease the cost and time for applying situation analysis.
Here are some of the key improvements:
- Landscape Analysis:
- Utilizes a framework like PESTEL with customized categories.
- Employs AI-based methods for efficient data collection and categorization.
- Applies multiple analytics subjective, objective, and hybrid for ranking, impact, and validation.
- Revitalized SWOT Analysis:
- Addresses criticisms by incorporating analytical rigor across all quadrants.
- Ranks and analyzes elements within and across quadrants
- Links internal factors to external landscape elements.
- Supports horizontal and vertical integration
- Extended SWOT insights through management models like Five Forces, Balanced Scorecard, Value Chain, and Strategy Maps.
- Sharpens the analysis for tactical implementation
- Supports Scenario Development and Strategy Formulation.
- Analyzes quadrant rankings to identify potential scenarios.
- Conducts workshops to flesh out scenarios and develop initial strategies.
- Utilizes driver diagrams and decision analysis to refine strategies and resource allocation.
Watch the short 13-minute Situation Analysis Overview Video:
