The Importance and Significance of Alignment
The greatest breakdown today in connecting direction to execution is alignment from the external environment to execution. The key breakdown is in the strategy to tactics transition. This impacts on the capability to deliver products and services to customers. Most organizations do not know how to link the organization structure together for a more reliable plan of execution. As a result ,you have the breakdown.
Each organization is trying to find an advantage over its competitors, to improve operational performance or just to survive some rapid change in their environment. Alignment provides management with the insight to deliver through execution effectively and effectively manage transformation. “Communication is not enough. Strategic fit is weak, often missing. The quote from Sun Tzu is very clear about this alignment or ‘strategic fit’ issue.
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat. –Sun Tzu
Issue: How can we solve the alignment issue?
EA key solution is to locate, identify hidden patterns and, tease out issues that impact successful direction and execution. The linkage is important in responding to change and threats to survival. It is one thing to analyze customer preferences and behavior and another to assess the impact on strategy, tactics, and operations. The same thinking applies to technology change and operational changes but in reverse.
Solution: Alignment to Assess the Impact on Execution.
Managers and professionals should prepare and assess the coming changes. Effective and productive managers should have the knowledge and skills to apply analytics using a systematic and structured method for alignment. This course is key for senior managers, strategic planners, marketing analysts, data analysts and architects, planning managers, process analysts.
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