Description:
Competitive intelligence today is a growing requirement of all enterprises. Regardless of size, you must have some assessment of the competitors, the markets and the products to understand you chances for success.
Competitive intelligence is much more than knowing what your competitors are doing, it is the translation of that knowledge into insight regarding your next actions and direction moves as a business. Further, intelligence is not restricted to one market or country any longer. It has become a global requirement, a global asset.
- Understanding how well the enterprise is performing based on its internal data
- Understanding how well you are doing against competitors is another.
- Understanding the actions to take for success.
Add to that the capability to view alternate choices and strategies in markets, products and other asset moves and you really have an advantage. This is the realm of Competitive Intelligence, not just data or information, but actionable knowledge that ensures the survival and success of your enterprise.