Web Optimization – Maximizing Web Results - Knowledge Consultants, Inc.

International Business Consulting Services

Your web site is so much more than marketing and selling. It is the image of your business to the world, all the relationships you have, all the stakeholders, new relationships and new partners and finally the relationship you might have with regulatory agencies.

Web optimization covers a number of emerging management disciplines dealing with making the website a viable and integral part of the business. It is the core of becoming an e-business as well as maintaining your current structure.

Making the website a part of increasing the value of the enterprise involves several web optimization aspects. Web optimization is the core discipline that allows you to take advantage of all the facilities available.

external facing relationships
searching
taxonomy
enterprise strategies
customer centric
internal facing services
e-flows
web analytics
content and knowledge management

The focus in this course is on understanding how to pull together all the basic components of truly leveraging the web oriented component of your business. Who should attend: Web masters, business analysts, business systems teams, process analysts, business analysts, systems developers, managers and IT professionals.

Course Outline > Web Optimization (PDF)

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