Marketing Data Analysis for Decision Making Identifying Cross Selling Opportunities
By: Frank Kowalkowski
Have you wondered how Amazon and other sites determine what suggestions to make to encourage you to buy additional items? Simple recommendations such as ‘people who bought this book (or product) also bought this other product’ can significantly increase the likelihood that your customer will be interested in making a larger purchase. Likewise, customers may find they can get a deal on products or services bought together.
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